About Us
At Water Safety Matters, we believe in absolute transparency. You need to know who you’re working with, so you can feel confident of receiving the highest standards of swimming and water safety training and education.
Water Safety Matters
Water Safety Matters was established by Louise Johnson in 2023.
Louise has always loved being in and around water. After becoming a lifeguard at 18, she has spent her career sharing her passion for water sports and safety. During this time, Louise has been involved in training more than 2,000 swimming teachers.
She is a proud Swim England Educator and Assessor, an open water swimming coach, a swimming teacher specialising in disabilities, a qualified scuba diving instructor.
Louise works in partnership with Cobra Sports Services to train the next generation of swim teachers, and is dedicated to supporting teachers’ continuing professional development through bite-sized Knowledge Boosts.
As vice-chair of the Cheshire Water Safety Forum, she is dedicated to preventing and reducing water safety incidents. Through the Cheshire Water Safety Champions Programme for Schools, and her TEDx talk, she is proactively helping to improve water safety awareness and equip young people with essential life skills.
Our expertise
The SEQ Level 2 in Teaching Swimming is an industry-recognised qualification for anyone who wants to learn to teach others to swim. Over 8 days of theory and practice, both in the pool and classroom, you will learn to:
Swim England Educator and Assessor
Swimming teacher training delivered in partnership with Cobra Sports Services
Knowledge Boosts CPD delivered and certified by Water Safety Matters
Schools water safety training and education
Cobra Sports Services
Cobra Sports Services is a Swim England Approved Training Centre, delivering internationally recognised swimming teaching qualifications across the UK, United Arab Emirates, and Egypt.
For more than a decade, Cobra Sports Services has built a strong reputation in the sports industry for professional training, high-quality sports provision and learner support. Their work spans swimming, gymnastics, sports services, aquatic environments and children’s activity spaces, and is supported by a commitment to international standards, safety and quality.
How we work together
Cobra Sports Services works in partnership with Water Safety Matters to develop and deliver Swim England qualifications across the UAE and Egypt. Louise Johnson has been lead tutor for Cobra Sports Services since they achieved Approved Training Centre status.
Together, we share a clear mission: to make high-quality, accessible, inclusive and impactful swimming teacher education.
This means that aspiring teachers from different backgrounds and levels of experience feel supported, valued and able to achieve.
Together, we deliver training with care, professionalism, and a focus on developing confident, knowledgeable and inspiring swimming teachers.
Through our partnership, learners benefit from:
My TEDx Adventure
Standing on a TEDx stage was one of the biggest challenges of my life. Months of preparation led to just a few minutes on stage, and when it was over, I walked off and burst into tears.
Not because I’d delivered a TEDx talk, but because I’d stepped so far outside my comfort zone.
The talk was never about me. It was about sharing one simple message:
Confidence is not competence when it comes to water safety.
I’ve spent a lifetime enjoying the water, but the greatest lesson it’s taught me is to always respect it. If my talk encourages just one person to stop, think and make a safer choice, then it was worth every moment.
My hope is simple: that everyone can enjoy the water as much as I do—but safely.