Water Safety Matters – Your Premier Training Company

We are committed to providing exceptional training that makes learning simple, accessible and enjoyable for everyone.

We believe water safety should be as intuitive as a duck to water

Become a Swim Teacher

Dive into a rewarding career as a swimming teacher - Where water safety truly matters!

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National Curriculum Support for Schools

Together we can ensure that children learn essential water safety skills in line with national standards.

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Swim Schools

Do you need qualified teachers, or to upskill your workforce?

We can help.

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Louise Johnson - Swimming Teacher Level 2 training

Hi, I’m Louise.

Water is my happy place, my mission is to make it yours too!

Our Values.



Integrity in every drop.

Honesty and integrity are at the heart of everything we do. We strive to build trust with our clients, partners and team members.



Ripple effect of success.

We believe that everyone has the potential to excel. We inspire and empower everyone to share their knowledge, skills and passion for water-related education.



Inspiring Excellence.

We cultivate a culture of collaboration, prioritising relevance and impact to set the benchmark for exceptional industry standards.

With a strong commitment to delivering engaging and effective training in accordance with industry standards, I ensure that you receive top-quality education.

Drawing from over 30 years of experience, I bring a wealth of knowledge as a Swim England Tutor, Open Water Swimming Coach, Swimming Teacher specialising in disabilities and a scuba diving instructor. I began my aquatics journey at the age of 18 as a lifeguard in America.

In my role as a Swim England Educator, I am dedicated to training the next generation of swimming teachers. Having instructed over 2000 teachers, who each potentially influence up to 80,000 children weekly, the impact of my teaching reaches far and wide.

TEDx Talk - Does Confidence Replace Competence?

Find out more about Louise

Why Water Safety Matters?

Hi there, I’m Bob.

I’m the Water Safety Matters mascot and I’m here to spread the word about water safety. You’ll see me pop up whenever there’s an important fact or statistic concerning water safety.

Research has proven that wearing a life jacket can increase your chances of survival by up to four times if you’re immersed in cold water.

Water safety SEQ swim england competence

Learning how to float could save your life in an emergency.

Many people who enter the water do not plan to do so, rescuing a pet is one of the main causes of drowning.

In the UK, over 300 people a year die due to drowning.

1.2 million adults in the UK cannot swim.

Cold water shock is a sudden and intense physiological response that occurs when the body is exposed to cold water.

Did you know?

Did you know - swim teacher

You don't have to be a great swimmer to be able to teach. As long as you are competent in the water, there is no swimming assessment on your own technique.

Did you know - age 5

If a swimmer starts to learn at the age of 5, it will take them approximately 3-4 years to complete the learn to swim journey to stage 7.

Did you know - stage 7

A swimmer who reaches the end of stage 7 is classed as competent.

Did you know - range of skills

We teach swimmers all 4 strokes and a range of skills such as treading water, sculling and water safety including how to float.

Did you know - link to other sports

Swimming is not just about going up and down a pool, but we link to other sports such as diving, water polo, artistic swimming, scuba diving, kayaking, paddleboarding and open water swimming.

Did you know - oldest sport

Swimming is the oldest known sport: The oldest known swimming records date back to ancient civilisations, with evidence of swimming in ancient Egypt, Greece and Rome.

Did you know - buoyant

The human body is most buoyant in saltwater: Because saltwater is denser than freshwater, it provides more buoyancy, making it easier for humans to float.

Did you know - longest swim

The longest recorded swim was over 350 kilometers: Ben Lecomte completed a solo swim across the Atlantic Ocean in 1998, covering a distance of 353 kilometers (220 miles) in 73 days.

Did you know - reduce depression

Swimming can help reduce symptoms of depression: Studies have shown that regular swimming can help reduce symptoms of depression by releasing endorphins, also know as 'happy hormones'.

Did you know - Sailfish

The fastest swimmer in the world is a fish: The sailfish can swim up to 110 kilometers per hour (68 miles per hour)

Did you know - Longest breath-hold

The longest recorded breath-hold was over 24 minutes: Ahmed Gabr set the record for the longest breath-hold in 2014.

Did you know - Improve brain function

Swimming can help improve your brain function: Swimming has been shown to increase blood flow to the brain, which can improve cognitive function, memory and concentration.

Did you know - First swimming pool

The first swimming pool was built in ancient Greece: The Stadio de Flavius, built in 25 AD, was a large swimming pool used for training and recreation.

Did you know - largest swimming pool

The world's largest swimming pool is over 1 kilometer long: The San Alfonso del Mar pool in Chile covers an area of 8 hectares (20 acres) and holds over 250 million litres of water.